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Smart Cookies: Are educational toys really all that great?

Parents will argue, along with educators alike, that the value of educational toys and those that promote learning is invaluable. In a world that is overrun by brands, action figures, dolls and other items that aren’t deemed as educational, the idea of buying your son or daughter a toy that is rooted brain power seems like the smart move. But the question that hangs

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Power On: How toys take empowerment to much needed level

It wasn’t that long ago that toys were just toys, and they hardly were overanalyzed to the point that you can’t have an action figure, doll or board game without some sort of opinion that goes well beyond its cost. Do toys promote violence? Perhaps some. Are toys marketed too much from an old fashioned, antiquated perspective? Seems like that is valid. Those two

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Select Company: No big secret as to why one toy company is flourishing

When it comes to toy companies, you have the big two, and they’re no strangers to one another as far as a little friendly competition. Must like any industry that boasts some heavy hitters (Coke versus Pepsi; AT&T versus Verizon, etc.), those in the toy biz are always paying close attention to the happenings of Hasbro and Mattel. These companies can’t help but compete

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Toying Around: What exactly makes a great toy?

Parents spend countless hours searching high and low for the toys their kids want, and the variety that is part of that journey certainly is remarkable. Toys are timeless, they’re classic, and they’re coveted by parents and kids alike, but did you ever stop to consider just what makes a great toy? Some argue that greatness at it pertains to a toy starts with

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Track Stars: Toys and diversity belong in headlines

Mattel made headlines recently when it took a long standing toy and subsequent character “Thomas the Train” and decided to inject life into the brand that was first brought to the forefront in 1946. Mattel has owned the rights to Thomas the Train since 2012, and in the last four years has worked to make it more relevant, not so much because of the

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Games Over: Are toys rapidly losing their popularity?

Thirty years ago, you’d be hard pressed to find an argument that toys have seen better days and their immense popularity would be waning. The 1980s gave birth to everything from WWF action figures, G.I. Joe, He Man and Legos, not to mention Star Wars, Barbie and other iconic names that soared sales numbers for the likes of Mattel, Hasbro and others of that

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Why popular toy brands never grow old

It’s inevitable. We’re all going to get old. But as far as our toys. No such chance. The toy business is unique in that most styles or brands, looks or attire go through cyclical periods when one product or design is red hot, while another is lukewarm or even frigid at best. Then a decade later, those two same products or designs can flip

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Bored Gaming: Have video games and PC’s put board games on back burner?

The holiday season has come and gone and chances are most people had to buy a gift for a child, and that probably meant any number of the hot toys this holiday season, from Star Wars to Minions and everything in between. Lego sets notwithstanding, one toy or toy genre that hasn’t really moved the proverbial needle one way or another are board games,

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Last Minute Kids Toys for Christmas 2015

Every parent wants to make his or her child’s face light up with excitement when Christmas morning comes. Therefore, all parents scramble around the department stores and Internet websites trying to find the perfect toys. The following is a list of three toys that are flying off the shelves this year. A parent or relative can sift through this list and consider purchasing something

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How Star Wars new movie is already stealing toy show

Few brands, maybe a handful, have the kind of star power and draw that can take a flat market and ignite it or take an already popular time of the year, like the holidays, and make them even more exciting. You think about names like Reebok, NIKE and Under Armor in the sports world of performance and clothing. You think LEGO, Barbie and WWE

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