toys

Posts bytoys

Book Bagged: Why the toy book still is relevant

About 60 days or so before the holiday season, you’ll get a blast from the past. No, it’s not your favorite retro toy or some other gift that has made a comeback (although that always is a possibility). Instead, you’ll be privy to something that, in the toys and games business, has managed to withstand the test of time. Say hello to this year’s

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Tech Savvy: Why toys that teach still can be enjoyable

School shopping and all thing back to school has begun as yet another school year is set to begin, and with that comes the typical bonanza of buys such as backpacks, pencils, clothes and lunch boxes among other things as kid prepare to hit the books for yet another nine months. Let the learning begin. And as far as learning goes for kids, one

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Toying Around: Do toys and aggression really link to violent behavior?

An age old discussion as it relates to toys, games and anything else you buy for your child that is going to, good or bad, elicit some sort of psychological and potentially physical response, is whether or not that toy is appropriate and won’t trigger some sort of violent affect as a result of the purchase. For the longest time, parents and watchdog groups

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Realistic Representation: Why Mattel makes good with improved Barbie

Mattel is one of two main toy manufacturers (the other being Hasbro) that is experiencing newfound success with a brand of toy that has been around for years. For the longest time, Barbie was the one element of Mattel that made this toy company relevant. Barbie was a blonde bombshell that every girl wanted to be like and have as an at home toy.

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Status-Whoa: Old favorites and new technology highlight popular holiday toys

With the holidays just around the corner, it’s time for parents to start making your lists and checking them twice.  So what’s hot this year and should be right at the top of your list? Barbie is back in a big way with her 3 Story Townhouse, one of the more popular picks for girls.  It features a fully stocked kitchen, luxury bathroom, hot

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Unlikely Heroes: Why some toys worth fortune are surprising choices

The true trajectory of a toy is remarkable when you stop and think about where it starts and then where it ends up. As a child, you clamor for a toy because it’s popular, fun or new. You don’t have to spend two decades worth of time holiday shopping to know just how much the “it” toy can mean to the masses. But when

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Smart Cookies: Are educational toys really all that great?

Parents will argue, along with educators alike, that the value of educational toys and those that promote learning is invaluable. In a world that is overrun by brands, action figures, dolls and other items that aren’t deemed as educational, the idea of buying your son or daughter a toy that is rooted brain power seems like the smart move. But the question that hangs

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Power On: How toys take empowerment to much needed level

It wasn’t that long ago that toys were just toys, and they hardly were overanalyzed to the point that you can’t have an action figure, doll or board game without some sort of opinion that goes well beyond its cost. Do toys promote violence? Perhaps some. Are toys marketed too much from an old fashioned, antiquated perspective? Seems like that is valid. Those two

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Select Company: No big secret as to why one toy company is flourishing

When it comes to toy companies, you have the big two, and they’re no strangers to one another as far as a little friendly competition. Must like any industry that boasts some heavy hitters (Coke versus Pepsi; AT&T versus Verizon, etc.), those in the toy biz are always paying close attention to the happenings of Hasbro and Mattel. These companies can’t help but compete

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Toying Around: What exactly makes a great toy?

Parents spend countless hours searching high and low for the toys their kids want, and the variety that is part of that journey certainly is remarkable. Toys are timeless, they’re classic, and they’re coveted by parents and kids alike, but did you ever stop to consider just what makes a great toy? Some argue that greatness at it pertains to a toy starts with

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