Off-Season balling: Why sports dominates video game market this Season

So what is it that makes season special?  It is not Fall so there is no chill in the air or leaves changing colors? Pumpkin spiced everything? How about your favorite video game releases, specifically for PlayStation 4. Most of what dominates the this Season, not surprisingly, are sports games, specifically the off-season ones. September to November is usually always packed with highly anticipated

Learn more

Hatch Proof: Why Hatchimals fell flat with consumers

They were the most sought after toy this Christmas season.  Stores sold out of them.  They were impossible to find.  And if you did find them, the resale price was astronomical.  Parents who did find them went out of their way and spent a lot of time and money and frustration to get one.  And then when it was time for the Hatchimal to

Learn more

Online Offerings: Why parents should worry about recalled toys online

When it comes to toys and safety, parents don’t take any chances. As they comb the aisles of a retail or toy store specifically, they take note of toys they can see with their own two eyes that could potentially pose a hazard to their kids, whether it is small pieces included, age recommendations for certain toys or hazards of any and all proportions.

Learn more