Familiar Faces: Why branding boasts consistent video game sales

Gamers: On your mark, get set, game on. The late summer, early Fall releases on the video game front produce a few new contenders to your wish list, but a lot of familiar faces in the form of games you’ve seen before, only updated for better game play, graphics and everything else video game enthusiasts want from their purchase. This game might sound familiar

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Off-Season balling: Why sports dominates video game market this Season

So what is it that makes season special?  It is not Fall so there is no chill in the air or leaves changing colors? Pumpkin spiced everything? How about your favorite video game releases, specifically for PlayStation 4. Most of what dominates the this Season, not surprisingly, are sports games, specifically the off-season ones. September to November is usually always packed with highly anticipated

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Hatch Proof: Why Hatchimals fell flat with consumers

They were the most sought after toy this Christmas season.  Stores sold out of them.  They were impossible to find.  And if you did find them, the resale price was astronomical.  Parents who did find them went out of their way and spent a lot of time and money and frustration to get one.  And then when it was time for the Hatchimal to

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